Greater Access to the Internet Has Enabled Buyers

Greater access to the internet has enabled buyers to search more easily for information about potential suppliers of goods and services. This has significantly affected many industries, such as insurance, banking, retailing and travel. To what extent do you think that increased internet usage inevitably reduces producers’ profits? Justify your answer with reference to organizations and/or industries that you know. Over the past decade, Shopping on the internet has skyrocketed with internet sales reaching almost ? 0 billion in 2012, which accounts to almost 10% of total sales in the UK. This is due to the increased possession of Internet devices such as: smartphones, laptops and computers. It has become much easier and simpler for consumers to buy products online using these devices. Increased internet security has also increased demand for online shopping due to customers being confident in undergoing an online transaction. Another advantage of selling items on the internet is that it gives you the opportunity to advertise your or another companies products.Over 80% of the British population uses the internet regularly which opens up a massive market for advertising and for companies to show their products to users of the internet. However, results in increased internet usage have resulted in the decreased need for physical advertising such as: books, magazines and newspapers which have begun to prove more ineffective in advertising products. For example, a double paged spread in a popular newspaper can exceed costs of ? 10,000 while costs of advertising on a high traffic website may only cost ? 200 a month.Jessops has recently entered administration and is a perfect example as to how increased internet usage can reduce profits for some firms. Its target market was camera lovers, which prints out photos, sells cameras and a large number of accessories. Despite being an online retailer, Jessops failed to compete with the low prices of Amazon, Curryâ€℠¢s and other online competitors. The internet has an endless supply of products such as cameras at a very competitive price. Some products would not be sold in Jessops but would be sold online resulting in losses of potential revenue for Jessops.Another market which has slowly died is the demand for printing of photos, due to social media websites such as Twitter and Facebook people don’t need to share their photos in a physical format and are capable of simply sending the picture via these social websites. In this case of selling products it was a massive drawback for Jessops but turned out to be an advantage for competitors such as Amazon. The increased number of internet users leads to benefits for Amazon who thrive off increased internet usage due to consumers finding it a cheaper alternative to Jessops.The internet can also be a good source of primary market research which enables firms such as Amazon to analyze prices of different websites. This would give the opportuni ty for Amazon to perhaps reduce prices or introduce offers which would help them sell more products. I believe it is entirely up to the company, this kind of competition would perhaps not effect Amazon due to their size in the market and their reliability where customers instantly visit Amazon knowing they will be given a fair price and receive their purchased item quickly.However, it did affect Jessops who failed to respond to demand and lower prices resulting in there imminent administration. I don’t believe that the increased usage of the internet reduces profits as some firms can be incredibly profitable off of this. With the current state of the economy, people who are in need of high quality clothing have tended to move further away from worldwide brands such as: Gucci, D&G and Louis Vuitton and have moved closer to the retail shop Zara. Zara has blossomed over the past few years, both online and in the high street due to increased internet usage and there quick respons e to demand.It is primarily down to the type of business and the level of competitiveness they possess. A large number of fashion companies are not focused on their usage of the internet and rely on customers purchasing these products physically from their shop which can be a major drawback in their market as they can’t expand their popularity to the larger target market found online. From the examples supplied I do not believe the increased usage of the internet will reduce producers’ profits as it will be down to the nature of the product and other related reasons.Reaction to change online will affect the companies chances of success in the current economic climate however. The internet can provide an endless number of benefits for companies such as: easy shopping, safe transactions and more straightforward searches. The internet has proven to be more successful for companies such as Zara having a massive profit increase of 43% simply after the re-designing of their websiote making it simpler for the inline internet shopper. Although a company like Zara could earn an incredible amount from online sales this leads to high street stores failing due to the loss in numbers of customers.

L’oreal and the Globalization of American Beauty Essay

How did L’Oreal become the world’s largest beauty company? What was the role of acquisitions in the growth? The global strategy of Loreal started first from European countries like Austria, Italy, and the Holland providing hare care and hair color products. After the launch in the USA, they decided to expand their market share by mainly M&A of many similar but way smaller companies. With proper acquisition strategy over the years, they finally became the largest company in beauty industry. L’Oreal offers consumers worldwide â€Å"American† and â€Å"French† concepts of beauty. Are there any limits to the national beauty images it can globalize? There may be some limits for Lorear to go more ‘worldwide’ even if they have huge branches and offices over the world. I think it may be related with ‘racial issues’. The society for ‘minority’ is changing faster than ever before, but still, the ‘majority’ of American and European countries are white but Asian, African American, and Hispanic. Thus, if they really care about optimal ‘globalization’ in all ways, they should probably consider making their diversified strategy in other markets (minorities). What are the global opportunities for Kiehl’s? What are the limits, if any? Even though Kiehl’s were taken over by Loreal through M&A, their products are not easily found at many stores, unlike there are so many producsts of Lorean in any store. And this is mainly because their products line are simply expensive targeting luxury market, so I think if they really want to go ‘global’ they should find proper way to make their products easily available to the customers through mega-stores like walmart, or target.

Health Tourism - 4063 Words

Health Tourism A Boon or Curse? What is it? Medical tourism (also called medical travel, health tourism or global health care) is a term initially coined by travel agencies and themass media to describe the rapidly-growing practice of traveling across international borders to obtain health care. Such services typically include elective procedures as well as complex specialized surgeriessuch as joint replacement (knee/hip), cardiac surgery, dental surgery, and cosmetic surgeries. However, virtually every type of health care, including psychiatry, alternative treatments, convalescent care and even burial services are available. As a practical matter, providers and customers commonly use informal channels of communication-connection-contract,†¦show more content†¦Additionally, patients are finding that insurance either does not cover orthopedic surgery (such as knee/hip replacement) or imposes unreasonable restrictions on the choice of the facility, surgeon, or prosthetics to be used. Medical tourism for knee/hip replace ments has emerged as one of the more widely accepted procedures because of the lower cost and minimal difficulties associated with the traveling to/from the surgery. Colombia provides a knee replacement for about $5,000 USD, including all associated fees, such as FDA-approved prosthetics and hospital stay-over expenses. However, many clinics quote prices that are not all inclusive and include only the surgeon fees associated with the procedure.[7] According to an article by the University of Delaware publication, Udaily: â€Å" The cost of surgery in India, Thailand or South Africa can be one-tenth of what it is in theUnited States or Western Europe, and sometimes even less. A heart-valve replacement that would cost $200,000 or more in the US, for example, goes for $10,000 in India--and that includes round-trip airfare and a brief vacation package. Similarly, a metal-free dental bridge worth $5,500 in the US costs $500 in India, a knee replacement in Thailand with six days of physical therapy costs about onefifth of what it would in the States, and Lasik eye surgery worth $3,700 in the US is available in many other countries for only $730. Cosmetic surgery savings areShow MoreRelatedMedical Health And Medical Tourism1596 Words   |  7 Pagesseek medical attention is better known as medical tourism. There are several types of medical tourism, reasons why people decide to seek health care abroad, and multiple advantages and disadvantages of medical tourism. If you are considering of whether to seek medical attention domestically or internationally, this paper will inform its readers about medical tourism and provide experiences of others. It will also inform its readers why medical tourism is something to consider. According to Lee AnnRead MoreHealth Tourism1035 Words   |  5 PagesAyurveda health tourism a boon or curse? Health tourism is good for the countrys economy and the individuals who are benefited by it. But any country which is benefit ted by the health tourism should provide the health benefit for the poor and down trodden first and the only open the health tourism. Other it is a mockery. Health tourism aboon or acurse seminar paper? Health tourism is a boon to any country as it gets revenue and foreign exchange Health Tourism in India The quality of serviceRead MoreIndia s Development Of Tourism1319 Words   |  6 Pages â€Æ' Tourism comprises the activities of persons travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure , business or other purposes (Holloway and Taylor 2006;6). Development of Tourism in India Early Development The efforts to promote tourism in India were made in 1945 , a committee was setup under the Chairmanship of Sir John Sargent. The development of tourism was taken up in a planned manner in 1956 , but it was only after the 1980’sRead MoreEssay on 5 Factors Affecting Inbound and Domestic Tourism1174 Words   |  5 Pages5 Factors affecting inbound and domestic tourism * Health, safety and security * Economic recession in the UK * Exchange rates * Weather * Accessibility Economic recession in the UK When the UK economy is doing well, its pound sterling is strong. However, having a strong pound actually discourage visitors from overseas because when they exchange their money in pound they will be getting less money, so it make visiting UK expensive and it deter inbound visitor fromRead MoreA Study On The Concord Waterfall1569 Words   |  7 Pageslocal and foreign markets in terms of Eco, Health and Wellness Tourism, but there are some challenges that have ensued in establishing this product on the market. This study is mainly based on the principles of †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. and how it can be applied or is applied to the Concord Waterfall which is the focus of my study. The Concord Waterfall is an ideal location to invest in the area of eco, health and wellness tourism. Presently, in the Caribbean region health and wellness sector has an estimated valueRead MorePros and Cons of International Tourism1015 Words   |  5 PagesINTRODUCTION Tourism is the fastest growing industry and the fastest growing of it is ecotourism. According to the world travel and tourism council, tourism is the world’s largest industry generating 12% of the global gross domestic product. It has been trying to determine tourism due to amorphous nature of the activity and because some business travelers and convection goers can join conferences and tourism class activities. Some scholars have tried to explain tourism although their interpretationsRead MoreHistory And Development Of Tourism1572 Words   |  7 Pages 1.1 History and development of tourism The activity of tourism begins with the rich people, with images of long visits to spas and coastal resorts or religious tourism, then Thomas Cook designed the Grand Tours before it becomes social and global phenomenon. It should be noted that in most countries, transforming tourism into an economic activity on a national scale has occurred in the second half of the century. Furthermore, the consolidation of tourism has led to appearance of the provision ofRead More The Economic Effects Tourism Has on New Zealand Essay1407 Words   |  6 PagesThe Economic Effects Tourism Has on New Zealand The following report provides an accurate and informative overview of the nature of tourism, its history and growth, the structure of the New Zealand industry and the impact of tourism from a New Zealand perspective. The report will draw a conclusion which Highlights area of consideration in tourism planning. Conclusion and Recommendations For New Zealand tourism has a lot to offer but at the same time, care has to be taken not to mistreatRead MoreThis is an informative essay about many tourist attractions in europe.1621 Words   |  7 Pageshistory of tourism around the world, especially in Europe. There are writings of Herodotus, a historian who lived in the fifth century BC. He traveled by sea to Egypt, Persia, Sicily, and Babylon Travel writing is thus an activity with a history that stretches over two thousand years. (Swarbrooke and Horner 12) The steady march of tourism development in Europe was halted by the Dark Ages. With the end of the Roman empire came the end of most tourism for they were the people who introduced tourism for pleasureRead MoreMarketing: The Elder Market Referred to as the Baby Boomers Essay602 Words   |  3 Pagesdemographic characteristics of baby boomers on a theoretical background on the mix of tourism social psychological and leisure studies. This includes the needs of the baby boomers market for which their needs and interests are diversified as they consist of many people from different cultures and beliefs. It also highlights the vast number of people of this market for which marketing considerations for tourism establishments to attract baby boomers and that the changes in marketing technique mind

My Views On My Childhood - 1078 Words

Every single person in the world is like a depiction of small integral fragments that constructs a complete puzzle. Discretely each part only imitates an aspect of the original person but when these pieces are connected, it portrays a real life picture of the person. But these pieces of integrity are influenced by the cherished experiences of our lives that give meaning to the bigger picture; a picture that identifies us from the vast ocean of faces. These experiences all start from our childhood and act like the building block of our personality. When I look back on my childhood, I can clearly see the experiences I gained that shaped who I am right now. But when I compare my youth to the friend I now believe was the dearest a man could have, I can see the differences in knowledge, belief, and qualifications. But the similarities in between our morals and the affection for each other have brought us the joy and satisfaction of what we have earned that we will always carry for the rest of our lives. It was I believe the first time I made my parents truly proud when I got accepted into one of the best secondary schools in Bangladesh. The school is run by the Christian missionary and follows the Cambridge International Examinations (British) curriculum. It is every parents’ dream to get their children into this school. I was really nervous about the homework pressure that they implement over the students but was thrilled to meet new friends. But in the first day of class, IShow MoreRelatedViews on Childhood: My Heart Leaps Up by William Wordsworth1149 Words   |  5 PagesWilliam Wordsworth once wrote a poem called My Heart Leaps Up in which he claims that â€Å"The Child is father of the Man;† this quote provides a basic understanding of his views on childhood (Allison 240). Wordsworth saw children having a close connection to both god and nature, this connection is explained by the theory of transmigration of souls (which claims that children experience preexisten ce; a period in which they share the company of god while waiting to be conceived). According to WordsworthRead MoreIn What Ways Has Each of your Identities Contributed to How You View Yourself?946 Words   |  4 Pagesidentities contributed to how you view yourself? Each of my identities contributed to how I view myself today. My culture and personal experiences have had a lasting impact. I view myself as a sensitive, devoted, compassionate, thoughtful, professional, caring, patient, shy, and independent woman. My current socioeconomic status is middle class however as a young child my socioeconomic status was low income. My mother was a single parent with four children. My mother Maria was unable to furtherRead MoreConsequences Of Childhood Sexual Abuse1744 Words   |  7 PagesAbuse Circumstances The wide variety of potentially harmful consequences of Childhood Sexual Abuse (CSA) can also be better identified and understood when considering the abuse circumstances. Factors such as the severity of the abusive act, victim’s age, the frequency and duration of the abuse, the relationship the victim had with their abuser and if physical violence was involved are all key factors that contribute to the degree of trauma experienced by the victim and the varies long-term harmfulRead MoreRelationship Between Parenting And Childhood Outcome1595 Words   |  7 PagesWhen it comes to exploring the relationship between parenting and childhood outcome there are a lot of undetermined answers but a lot of my subjects agreed on the same things. When I asked my subjects how masculine a boy is they all said it is dependent on the outside environment. This means my subjects believe that the outcome of how masculine or feminine a boy is depends heavily on whom he surrounds himself with. Al though parenting style highly contributes to a child’s well being, when a childRead MoreCompare And Contrast Essay On Childhood1284 Words   |  6 Pagessentence, their childhood just a word. Time has the interesting ability of warping. At the same time, it has the ability to take away sentiment from any event. Words can only express so much of an experience. One can only relate to an experience by sharing that moment, even then the way individuals process experiences differs drastically. A prime example of this is one’s childhood. People can share the same superficial characteristics, yet have two different takes on childhood. Two male middleRead MoreHow Do I Know Who I Am?1572 Words   |  7 Pages How Do I Know Who I Am? From the moment we are born we begin building our perspectives of the world. There are many people who influence those views. Some of those people in our lives that play a major role in how we see the world is our parents, teachers, and people in the media. Our parents or our primary caregivers. They are who we spend the majority of our times with and they generally have the most profound impact on our life. It is important directly from birth to begin identifyingRead MoreUnderstanding The Professional Roles Of Supporting Consultee And Consultant Field Of Early Childhood Education Essay1200 Words   |  5 Pages Why Program Selected The program I have selected for this assignment on consultations in Early Childhood settings is Sunshine Academy Early Education Center located in Brookline, Massachusetts. Sunshine Academy philosophy focuses on each child’s unique abilities and potential. Engaging qualified staff with a caring, nurturing, loving and supportive attitude, and to create opportunities for families, and staff to be involved in all aspects of your child’s care. Diversity of families of everyRead MoreThe Importance Of A Safe And Healthy Learning Environment1623 Words   |  7 PagesEarly childhood has been on a high due to new research that has proved its effect on education of a child. The goals of Early Childhood programs are to provide programs to children and their parents that support the children in learning, daily routine practice, health needs including wellness, and to strengthen the gap between home and school. All of these goals are beneficial to the student as an individual le arner. If a child is healthy and well, then they will be more likely to succeed insideRead MoreA Psychological Interview Analysis Of Levinson s Life Structure Approach And Erikson s Theory Of Human Development Essay944 Words   |  4 Pagesstage of childhood. However, Charlotte had a large and supportive family unit, which allowed her to find intimacy in adolescent with her close friend, Rena. In adulthood, Charlotte was able to transition to America by having a family support when leaving Scotland to find better job opportunities abroad. In essence, a summary of Charlotte’s interview will be accompanied by a psychological comparison of Erikson and Levinson’s life development theories. Levinons’s theory of early childhood developmentRead MoreSpecial Education836 Words   |  4 PagesEarly Childhood Education Early childhood education is traditionally defined as any education-taking place before the primary grades of first through third grades in elementary school. It encompasses all education from birth to first grade, but usually the term is used to refer to the more formalized nursery or preschool environments and kindergartens. These classroom environments have different emphases from developmental to academic. The most appropriate type of educational structure for children

The Approval Process Of Biosimilar Products Within The...

There are similarities and differences among the regulations addressing the approval process of biosimilar products within the United States, the European Union, South Korea and Japan. This paper will attempt to identify these similarities and differences and determine how best practices can be leveraged among the associated regulatory bodies. The regulatory responsibility of the Food and Drug Administration (FDA) dates back to 1906 with the passage of the 1906 Pure Food and Drugs Act. â€Å"The Pure Food and Drugs Act, prohibited the interstate commerce in adulterated and misbranded food and drugs†. (1) The administration adapted its current name in 1930. A major aspect of the FDA’s mission is to â€Å"protect the public health by ensuring the†¦show more content†¦(4) †¢ â€Å"Animal studies (including the assessment of toxicity)† (4) †¢ â€Å"A clinical study or studies (including the assessment of immunogenicity and pharmacokinetics or pharmacodynamics) that are sufficient to demonstrate safety, purity, and potency in 1 or more appropriate conditions of use for which the reference product is licensed and intended to be used and for which licensure is sought for the biological product†. (4) The following guidance is provided for the selection of reference product: †¢ â€Å"The biological product and reference product utilize the same mechanism or mecha ¬nisms of action for the condition or conditions of use prescribed, recommended, or suggested in the proposed labeling, but only to the extent the mechanism or mechanisms of action are known for the reference product† (4) †¢ â€Å"The condition or conditions of use pre ¬scribed, recommended, or suggested in the labeling proposed for the biological product have been pre ¬viously approved for the reference product†. (4) †¢ â€Å"The route of administration, the dosage form, and the strength of the biological product are the same as those of the reference product† (4) †¢ â€Å"The facility in which the biological product is manufactured, processed, packed, or held meets standards designed to assure that the biologicalShow MoreRelatedThe Use Of Biosimilars : The New Frontier Of Decreasing The Cost Of Development And Treatment For Patients Essay2713 Words   |  11 PagesIntroduction: The use of biosimilars is one of the newest advancement in healthcare in treating those with rare diseases. Biosimilars are also known as a follow-on biologic which is a biologic that is a copy of the original product that is manufactured by a different company. A biologic is manufactured in a living system such as a microorganism, plant, or animal cells. Most biologics are very large, complex molecules or mixtures of molecules that are produced using recombinant DNA technology. TheRead MoreBiosimilar Drug Case Study957 Words   |  4 PagesAccording to the biosimilar user fee act (BsUFA) that was enacted in 2012, the FA is authorized to not only collect but also assess the fees for biosimilar biological products, legislation that expired in September 2017. The fees are dedicated by FDA for the expedition of the evaluation process for the biosimilar organic products (Messer, 2017). Notably, these products are essential as they offer life-altering or life-changing benefits at a lower cost to the patients. Therefore, the provision isRead MoreEfficacy And Safety Of Patients With Non Hodgkin s Lymphoma Essay1929 Words   |  8 Pagesdeath. The overall response rate (ORR), overall survival (OS), progression-free survival (PFS), and clinical advantage will be observed. Patients will be selected randomized to obtain Rituximab or standard of care. The standard of care in the United States, France, Canada and India is an arrangement with CHOP (cyclophosphamide, doxorubicin HCl, oncovin, and prednisone) regimen with or without Rituximab. (Coiffier et al, 2005). Primary endpoints are to assess the overall response rate (ORR), progression-freeRead MoreMerck Swot Analysis1571 Words   |  7 PagesMerck SWOT Analysis MGT/521 July 25, 2012 Merck SWOT Analysis Company Overview Merck is the 2nd largest pharmaceutical company in world offering prescription medications, biologics, vaccines, animal health, and consumer care products. It generated 48 billion dollars in revenue in 2011 and has 40,000 employees. Research and development of proprietary medicines for global marketing is the core of the business. Recent acquisitions and transactions designed to take advantageRead MoreThe Efficacy And Safety Of Patients With Non Hodgkin s Lymphoma Essay2082 Words   |  9 Pageseven though these products are not developed according to the global biosimilar guidelines put in place in India in 2012, they have led to competitive pricing and greater affordability. iv. Clinical trial design, study endpoints, standard of care by country The study is a multi-center, randomized, open-label, study to evaluate the efficacy and safety of Rituximab in patients with Non-Hodgkin’s Lymphoma (NHL). The study will be conducted at up to 25 sites in the United States, France, Canada andRead MoreTeva Pharmaceuticals Case Study2428 Words   |  10 Pagesthe market. Originally, innovative pharmaceutical companies had to obtain patent protection and FDA approval but this would translate to years of protection from the generic competition. 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They handleRead MoreMogen Company Financial Analysis3827 Words   |  16 PagesJanuary 10, 2006 the managing director of Merrill Lynch’s Equity- Linked Capital markets Group, Dar Maanavi, was reviewing the final drafts of a proposal for a convertible debt offering by MoGen, Inc. As a leading biotechnology company in the United States, MoGen had become an important client for Merrill Lynch over the years. In fact, if this deal were to be approved by MoGen at $5billion, it wo uld represent Merrill Lynch’s third financing for MoGen in four years with proceeds raised totaling $10Read MoreBusiness Strategy And The Strategic Moves Of Pfizer3187 Words   |  13 PagesPfizer. More so, the sales of AstraZeneca would be affected by the economy of the United Kingdom and that would influence the decision of Pfizer whether to buy it or not (Seely 45). Technical factor The technical factor is the least significant in the market which is current. There is no evidence of any new breakthrough which has actually been developed in the industry which AstraZeneca operates. The expected approvals of FDA in 2010 of the new molecular entities will result in conditions that areRead MoreTeva Pharmacuetical2892 Words   |  12 Pagesstrategy, highlighting their global strength and pharmaceutical diversity. This allows them to continue to expand their core generic business across all geographies and leverage their global reach and scientific strength to develop new innovative products and technologies. Teva has picked an industry in which there will always be a need, medicine. However, it is their approach to prescription medicine that will decide the future of Teva. In the start up of a pharmaceutical company an important strategic

Nine Inch Nails free essay sample

After a six-yearhiatus, Nine Inch Nails returned with a sold-out concert in my area,including special guests A Perfect Circle. Fronted by MaynardJames Keenan of the multi-platinum band Tool, A Perfect Circle launchedinto an hour-long set with frightening intensity. Keenan, wearing abright Hawiian shirt and long wig, exuded such energy the crowd couldnthelp but be affected. Dancing across the stage, Keenan performed songsfrom the bands recent album, Mer De Noms. Ending the setwith their single, Judith, A Perfect Circle gave animpressive debut and a tantalizing taste of more to come. After ahalf-hour set break, the crowd was growing restless when Nine Inch Nailsfinally took the stage and opened with a blazing rendition ofTerrible Lie. Led by Trent Reznor, NIN took the audience ona visual/audio trip, playing everything from Head Like aHole off Pretty Hate Machine, to TheFrail, a melodic, piano-infused rock song from TheFragile. With surreal images behind them, a light show thatwould make any technician drool and their original industrial sound,Nine Inch Nails performed with such energy, rage and passion I wonderedhow they could do it night after night. We will write a custom essay sample on Nine Inch Nails or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page They ended the hour-and-a-halfset with the multi-platinum single Hurt off TheDownward Spiral. Funded and designed completely by frontman Trent Reznor, NINs Fragility Tour proves that artists dont needcorporate sponsors to produce an amazing concert.

Police Brutality and Racial Profiling Essay Example

Police Brutality and Racial Profiling Paper Like most issues, there are two sides to every story. In the case regarding police brutality and racial profiling there are indefinitely two sides. One is the agreement in which police abuse their powers and brutalize the members of minority groups. People believe that police officers Often use excessive force against people who are suspected of crimes and often end up killing them. People argue that police use vague justifications in apprehending a suspect, which leads to the injury or death of a member of a minority. Also, police are allowed to use the stop and frisk method, which violates the Fourth Amendment ban on unreasonable search and seizure. Not to mention the Fourteenth Amendments requirement that all Americans enjoy equal protection of the law. In the opposition of this issue, people believe that police brutality is over- exaggerated, and that police rarely use excessive force. Often times, Police officers are put in difficult situations where they would have to make quick decisions. People say that crime has steadily decreased due to the police officers. With the use of the stop and frisk method, police had gotten major crimes off the streets, which included gun control and prevention of murders, which ultimately made the streets a safer places. People believe that police officers arent engaging in racial profiling, but merely focusing on the high crime neighborhoods. In horrifying events in which a cop murders someone without justifying means, there is little belief to their word compared to multiple witnesses statements. We will write a custom essay sample on Police Brutality and Racial Profiling specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Police Brutality and Racial Profiling specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Police Brutality and Racial Profiling specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The oppositions point has little evidence supporting their argument compared to the supporter% views. Logically, the one with more evidence would be the one believed. As a cop kills one person with multiple witnesses, people would often believe the multiple witnesses statements ether than a cops sole statement. There are many ways in which an officer can avoid murdering someone when the suspect is supposedly moving to attack. Police officers are equipped with a hand-gun, a Taste, and a baton; which two out of three are them are non-lethal. Police brutality and racial profiling has been evident all throughout history. In order to support the argument that, even today, police abuse their powers to brutalize members of the minority, the article White Power, Black Crime, and Racial Politics incorporates the rhetorical appeals of logos and pathos. Due o logos, the inclusion of the different statistics, the history of racial profiling, and police brutality dating back to the civil rights movement, supports their argument. It is said in the article that, The Civil Rights Act of 1964 may have reduced the possibility that entire racial groups could be sanctioned for mistreatment, but in reality law enforcement can still legally target individuals based on their race. (White Power, Black Crime, and Racial Politics 32). By including stories of peoples experiences with racial profiling, supports the argument with the strong sense of pathos. A Professor from Harvard University was racially profiled due to a bystander was unsure on whether or not a potential robbery was taking place. When the reporting officer appeared at Professor Gates household, it is said, The officer demanded proof that Gates was the lawful resident and was shown his drivers license and Harvard University identification card. (37). It is proper precautions to make sure that he is the one that is the resident of the house, but if Gates stepped out of the house before showing the officer Identification, the situation wouldve been different. Gates lawyers had told him, Sergeant Crowley would have been within his parameters as a police Officer to arrest Gates for breaking and entering if he had stepped outside, surrendering his protections against unreasonable search and seizure and mirroring the trap that many black men fall into when encountering police in profiling situations (37). If Gates had not acted accordingly; he wouldve been arrested for presumably breaking and entering into his own house. It is easily proven that he is the resident of the household, but due to his color, it wouldve been a long and strenuous process. Although there were no physical acts of police ritually, obvious signs of racially profiling had occurred. There are many attempts to shed light on the brutality that is done onto racial minorities; the article, Black NYPD Cops Expose Climate of Rampant Racial Profiling in Force, however, opens people?s eyes that white policemen also brutalize their African American coworkers. Incorporating the rhetorical appeals, logos and ethos, this article becomes credible by including the statistics of the African American officers who were victimized to the racial profiling and interviewing said officers. In this article, it is said that, One tactical counterpoint is that over 90 percent of blacks who are stopped for one reason or another are found simply to be minding their own business. And yet all 25 of the interviewed officers reported being racially profiled. Of those, only a third filed complaints, officially or unofficially. Twenty-four of the interviewed officers reported being racially profiled by their white peers when off-duty and not in uniform. (Black NYPD Cops Expose Climate Rampant Racial Profiling in Force 1). This article provides proof of racial profiling conducted by law enforcement. Since the officers who fell victim to the police ritually and racial profiling were interviewed, people can get a bigger outlook from the victims point of view, since the facts and the credibility enhance the article. In regards of police brutality, the article Police Brutality: Do U. S. Police departments use excessive force? supports the argument where law enforcement officers abuse their power to brutalize and abuse people in the United States. The rising amount of brutality done by the police has caught the eyes of the nation. Supporters of this argument argue that police are using excessive force to apprehend suspected people of crimes and often ailing them regardless of being innocent of guilty. Opponents argue that the excessive force is being exaggerated. The supporters argument of police departments using excessive force has many strong points with the multitude of statistics and listing of events in which police officers use too much force. The rhetorical appeals, ethos, logos, and pathos, are found with very strong points. The credibility of this article is found worthy due to the sources that were cited, the statistics, and the stories of the event that had happened. There were many events that have happened within 50 years to create a avocado and controversy. The leading case in this article appeals to the rhetorical appeal, pathos, is an event that had happened in Ferguson Missouri. This article states, In August 2014, a deadly incident in Ferguson, Missouri, catapulted the issue onto front pages across the country. Darrel Wilson, a white police officer in Ferguson, a Missouri town near SST. Louis shot and killed Michael Brown and a friend for walking illegally in the middle of a street (Police Brutality: Do U. S. Police departments use excessive force? 1). This case had shaken the country and created havoc among the people of Ferguson. There were two sides to this story, which included the police officers side, and the witnesses. It is said, While police claimed that Brown attacked Wilson in his car, eyewitnesses asserted that Brown was shot while holding his hands in the air to show he was unarmed (1). After this Incident, there were a vast amounts riots in which led to excessive force against demonstrators and for arresting journalists (1 Another case similar to Browns case, a man who was allegedly selling cigarettes illegally has been killed by the hands of a police officer. It is said that, Footage of the incident corded by a bystander showed police gripping Garner, who was asthmatic, in a choke hold, causing him to lose consciousness and die (1 ). Due to this incident, NYPD decided that they were going to go over on the training specifications for police officers. These events also tie into the rhetorical appeal of logos. By this article including many different cases in which racial profiling has occurred along with the event of law enforcement officers using excessive force, intensifies the argument in this article. Statistics are included in this article, which shows the percentile of complaints against police officer: hat had used excessive force, 60% happened to be physical force. This artic also included a brief history of police brutality has been included to show how far back police brutality has been going on. The article, Stop and Frisk: Should police have the right to stop, question, and frisk anyone they deem suspicious? Enunciates the power given to law enforcement officers as they have the means to abuse it. The Stop and Frisk methods is thought of as a great way police officers get guns off the streets and prevent a numerous amount of crimes that eventually led to New York City to be a safer place. But many people oppose that using clouded judgment, officers use this method to approach and harass members of the minority group with unjustified reasons. The rhetorical appeals ethos and logos have strong points in this article. Ethos is shown with the inclusion of a Federal Judges input on the Stop and Frisk method. In 2013, federal judge Shirr Condescending ruled, NYPD had violated the F-Ruth Amendment to the Constitution, which protects people from unreasonable search and seizures and the Fourteenth Amendment, which guarantees every person equal protection of the laws by disproportionately targeting minorities without seasonable cause (Stop and Frisk: Should police have the right to stop, question, and frisk anyone they deem suspicious? 1) The Judge doesnt believe that the method itself is unconstitutional, but the way that the method is being used to target members of the minority groups. Including statistics on what race is more victim to the Stop and Frisk method, shows logos in this article. It is said that, In 2011 , more that 80 percent of those stopped were black or Hispanic, even though members of those groups constitute only about half of the city population (1). Another study claims hat, above 50 percent of people who were stopped by the Stop and Frisk method were because of furtive movements, while 33 percent was due to suspect casing location. This method in apprehending actual criminals is an underlying excuse to racially profile members of the minority group. Living in the 21st century, the economy is continuously progressing. Prior to the civil rights movement, people fought for equal rights. Even after the civil rights era, where equality became a part of our Constitution, people are still fighting for equality. In many parts of our country, racism still lingers. With the mutinous acts of police brutality and racial profiling, law enforcement officers should go about different means where everyone is treated equally despite their color. Police should implement different means when regarding apprehending a suspecting culprit. Instead of only focusing in high crime areas, they should spread their focus equally amongst different areas. Police departments across the country should review the way that they train their upcoming officers, so that equality is being practiced. With the uprising of incidental murders of innocent people, people of America become unrest. With the probability of lessening police brutality benefits the greatest amount of people. By getting criminals off the street in a non-lethal and justifiable way would make America safer. Across the country, people are dying. But a multitude of those deaths include members of ethnic minorities by law enforcement officers. With these heartbreaking events, questions start to rise. Questions such as: Are police using excessive force? Are police abusing their powers as law enforcement officers? Does racial profiling have to do with these murders? These question! Are all controversial topics in which has struck America, leaving the questions answered. In order to lessen the uproar towards law enforcement, officers should incorporate using their non-lethal weapons that they are assigned with.